Unlike previous LEGO themes, Bionicle was accompanied by an original story told across a multimedia spectrum. Despite a planned twenty-year tenure, the theme was discontinued in 2010, but was rebooted in 2015 for a further two years. Over the following decade, it became one of Lego's biggest-selling properties turning into a franchise and playing a part in saving the company from its financial crisis of the late 1990s. Originally a subsidiary of Lego's Technic series, the line launched in Europe and Australasia in late 2000, and in the Americas in 2001. Bionicleīionicle was a line of Lego construction toys, marketed primarily towards 8-16 year-olds. For video game, see Bionicle (video game).
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